"Yes, I'd like to book a flight straight outta Compton please..."

Most attemps to revamp a corporate image serve only to be annoying. When Kentucky Fried Chicken officially changed its name to KFC so as to deemphasize the "fried," this didn't fool me into thinking they had replaced the deep-fat cooking process with the much healthier process of f-ing their food. Instead, it inevitably led to many Knights of Columbus lying awake wondering why people kept walking into their lodges and ordering biscuits and gravy.

When KMart changed to Big K, I didn't suddenly think the store had been bought out by a new, stylish, modern socially responsible independent retailer. I wondered which sweatshop had made the giant light-up K out front and whether it was safe to walk near it.

I have to say though, ever since Northwest Airlines officially changed to NWA (an acronym to which the company has held the rights to since 1936), I've been convinced that this was in fact one corporate rebranding that was worth it. Every time I go on their site to make a reservation and I see that logo, how can I help but bust out rhymes? And I especially love how the luggage and jetway handlers wear black caps with NWA embroidered on them. They have this strange late-'80s familiarity to them, despite the airline having just introduced them in 2003.

Well, I'm off to book another flight on my new favorite airline. I can't wait to scan through the SkyMall catalog to see if they have any bootlegs from back before Ice Cube left or anything.


4 comments:

eeka said...

Edit: Oh look, some people at NWA were aware of the, um, other NWA, and others SO weren't...

San Francisco Chronicle Article from 2003

Get it? CHRONIC? Oh, I crack me up...

EEK said...

I think the SkyMall catalog has the NWA bootlegs right next to the tapes for learning Spanish and the yard gnomes.

eeka said...

Don't forget the furniture for dogs.

Anonymous said...

Fuck the police comin' straight from da underground!