When KMart changed to Big K, I didn't suddenly think the store had been bought out by a new, stylish, modern socially responsible independent retailer. I wondered which sweatshop had made the giant light-up K out front and whether it was safe to walk near it.
I have to say though, ever since Northwest Airlines officially changed to NWA (an acronym to which the company has held the rights to since 1936), I've been convinced that this was in fact one corporate rebranding that was worth it. Every time I go on their site to make a reservation and I see that logo, how can I help but bust out rhymes? And I especially love how the luggage and jetway handlers wear black caps with NWA embroidered on them. They have this strange late-'80s familiarity to them, despite the airline having just introduced them in 2003.
Well, I'm off to book another flight on my new favorite airline. I can't wait to scan through the SkyMall catalog to see if they have any bootlegs from back before Ice Cube left or anything.