What brown can do for us. And only us.

From the bottom of the tracking results page on the UPS homepage:

UPS, UPS brandmark, and the Color Brown are trademarks of United Parcel Service of America, Inc. All Rights Reserved.

Wait, what? You've trademarked a color? And not even a specified shade, but just the general color "brown?" How does that work exactly. Do you people intend to imply that anyone who uses the color brown is therefore violating your corporation's rights? Are you going to initiate lawsuits against trees? Dogs? Turds?

Then there's this page, which lists all of their trademarks. In addition to such terms as "flex," "big idea," and "sell it," they're also claiming the following trademarks:

COLOR BROWN® (clothing)
COLOR BROWN® (vehicles)

What. The. Hell?

I think I'd better change out of these pants, because I now no longer have the excuse that I didn't know brown clothing was trademarked. I'll also be a good citizen and inform my neighbors that it would be advisable to paint their car a different color.


molly said...

Aw, dammit, and I was just figuring out that I actually look good in brown.

Maybe I'll just start wearing UPS uniforms and confusing people.

"I dunno. Where did you put it?"

LaDivina said...

Why, it's right there behind your zipper, sir.

eeka said...